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Posted By Administration,
Wednesday, December 9, 2020
Updated: Monday, December 7, 2020
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The Ghostwriter’s Library
What do two CFOs, a new college grad, and a lawyer have in common?
They were all former clients of mine…and they can be yours as well. Sort of.
PARW/CC is in the process of making an entire library of fictitious clients available for you to use as practice, to “get your reps” so to speak. Each case study consists of an existing résumé, some intake notes, maybe even an original cover to use as source material for a new résumé and cover letter. But here’s the kicker…since they were once clients of mine, I used the exact same source material to create drafts of my own.
Which means that for any practice client, you can send me your drafts, I’ll send you mine, and we can compare the two for similarities, differences, and future areas of development. The goal is not to do what I did; instead, the goal is for you to feel more confident with your writing, formatting, and making strategic decisions supported with sound reasoning. Here’s the deal…I can’t think of a better way to learn or a faster way to gain more experience in less time than to “get your reps” with open and honest feedback from someone who created work under the same circumstances!
Speaking of circumstances…since these were once real clients, you will obviously not have access to their original LinkedIn profiles. So I’m focusing on those past clients who either did NOT have a LinkedIn profile to refer to, or whose profiles were so undeveloped that it offered no help in either corroborating or adding any additional information. The goal is to simulate the same conditions I had to produce original work.
Also, the intake information often includes links to jobs the client was asked to provide as examples of preferred job targets. Those links may or may not still be live by the time you work with the client (which happens to me, too!), but it shouldn’t stop you from researching jobs on your own. Even an expired link often contains key words that will indicate what job title it was once associated with, so do your best under those conditions.
I will add new entries every month so the library keeps growing in terms of volume, complexity, and variety of professions. You will be notified when that happens, but the first 10 should be online very soon.
I wish you all a safe and happy holiday season…if you’re not getting as much résumé writing practice as you’d like, make sure to set aside some time in 2021 to go to the library.
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Posted By Administration,
Saturday, December 5, 2020
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A Visit from St. Nicholas by Clement Clarke Moore
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Edited Version
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'Twas the night before Christmas, when all through the house
Not a creature was stirring, not even a mouse;
The stockings were hung by the chimney with care,
In hopes that St. Nicholas soon would be there
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- Observed an eerily silent dwelling on 12/24; anticipated St. Nicholas’ arrival by strategically placing stockings by the chimney.
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The children were nestled all snug in their beds;
While visions of sugar-plums danced in their heads;
And mamma in her 'kerchief, and I in my cap,
Had just settled our brains for a long winter's nap,
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- Witnessed sleeping children dreaming about candy; joined partner in slumber with funny hats on.
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When out on the lawn there arose such a clatter,
I sprang from my bed to see what was the matter.
Away to the window I flew like a flash,
Tore open the shutters and threw up the sash.
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- Quickly awoke and ran to window to investigate front lawn disturbance.
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The moon on the breast of the new-fallen snow,
Gave a luster of midday to objects below,
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- Appreciated moon’s brightness reflecting on snow.
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When what to my wondering eyes did appear,
But a miniature sleigh and eight tiny rein-deer,
With a little old driver so lively and quick,
I knew in a moment he must be St. Nick.
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- Celebrated St. Nick’s arrival on mammal-driven transportation.
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More rapid than eagles his coursers they came,
And he whistled, and shouted, and called them by name:
"Now, Dasher! now, Dancer! now Prancer and Vixen!
On, Comet! on, Cupid! on, Donner and Blitzen!
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- Learned names of all eight locomotion sources.
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To the top of the porch! to the top of the wall!
Now dash away! dash away! dash away all!"
As leaves that before the wild hurricane fly,
When they meet with an obstacle, mount to the sky;
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- Escaped reindeer flying in random formation.
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So up to the housetop the coursers they flew
With the sleigh full of toys, and St. Nicholas too—
And then, in a twinkling, I heard on the roof
The prancing and pawing of each little hoof.
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- Spotted rooftop landing site for human and animal celebration team.
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As I drew in my head, and was turning around,
Down the chimney St. Nicholas came with a bound.
He was dressed all in fur, from his head to his foot,
And his clothes were all tarnished with ashes and soot;
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- Watched St. Nick navigate vertical chimney ingress despite incredibly dirty conditions.
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A bundle of toys he had flung on his back,
And he looked like a peddler just opening his pack.
His eyes—how they twinkled! his dimples, how merry!
His cheeks were like roses, his nose like a cherry!
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- Viewed St. Nick happily unpacking a large bag of toys with glowing facial features.
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His droll little mouth was drawn up like a bow,
And the beard on his chin was as white as the snow;
The stump of a pipe he held tight in his teeth,
And the smoke, it encircled his head like a wreath;
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- Scrutinized facial features and smoking habits.
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He had a broad face and a little round belly
That shook when he laughed, like a bowl full of jelly.
He was chubby and plump, a right jolly old elf,
And I laughed when I saw him, in spite of myself;
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- Thought silently about St. Nick’s happy disposition but apparent lack of fitness.
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A wink of his eye and a twist of his head
Soon gave me to know I had nothing to dread;
He spoke not a word, but went straight to his work,
And filled all the stockings; then turned with a jerk,
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- Displayed strong work ethic while diligently completing mission.
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And laying his finger aside of his nose,
And giving a nod, up the chimney he rose;
He sprang to his sleigh, to his team gave a whistle,
And away they all flew like the down of a thistle.
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- Beamed up chimney and commanded team to leave immediately.
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But I heard him exclaim, ere he drove out of sight—
“Happy Christmas to all, and to all a good night!”
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- Shouted holiday-appropriate jingle while simultaneously directing team to next destination.
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Posted By Administration,
Tuesday, November 10, 2020
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After 13 years in the mortgage industry, my client decided to launch a career in medicine.
Then, after 13 years in the medical field, my client decided to go back to the mortgage industry.
The challenge was simple: convince the reader that even though my client Joseph hadn’t looked at a mortgage application in more than a decade, the success he had back then would suggest that he could easily regain his status as a top-producer and underwriter. A reverse chronological format would not tell that story.
So I chose to showcase the mortgage experience first (Related Experience), which opened up another decision point: do I take the experience back to 1994, or do I cut it off after the previous position? I decided that in this case, accounting for all 13 years showed the kind of longevity, consistency, and progression that most employers would find attractive.
Federal regulations have changed quite a bit since the 2008 recession—which is right about the time Joseph LEFT the industry—but his underwriting certification is current and featured prominently at the top. Irrespective of the dates, the reader is bombarded with mortgage-relevant information in the top 2/3 of the document. Now…what to do with the bottom 1/3 of the page?
For most résumé anomalies, I recommend an unapologetic and straightforward approach as if the client has nothing to hide or shy away from. I don’t want the reader to have to scan through a bunch of unrelated medical employment data to get to what I really want them to see, but at the same time I don’t want to pretend it didn’t happen either. Leaving it off entirely creates more problems, so that’s not an option.
The 13 years he spent in the medical field became a four-line story limited to job titles, employer names, and dates…so that entire time span is accounted for. Former military experience is thrown in there as well. The rest is education, which is unrelated to the mortgage field but appropriate given his career path.
I ended up with approximately 28 lines of text dedicated to his target field, compared to 8 lines of text dedicated to everything else. Think of what it “costs” the reader to make sense of the whole picture. In terms of time, it costs the reader very little.
Why not list the medical experience first to satisfy the reverse chronological purists? You could just reduce the whole experience to “13 years in various position in the medical field | 2007 to Present”—and THEN move on to the mortgage experience. That would also cost the reader very little time to process, and it would take up even less space than the four lines shown in the sample?
And the answer is…because I don’t want that. The lead sentence in the summary says “Returning to the mortgage industry after a distinguished career in medicine”. So the table has been set. Whereas a one-line summary opens up a lot of questions, a four- line summary answers those questions. It all comes down to “in what order do you want the information to be seen?”
The real process that requires employment information in reverse chronological form. This is not the strategy that best sells his mortgage skills, so we’ll have that discussion and generate self-directed job search options more favorable to his situation.
But to create a résumé strictly using an “application mentality” defeats the purpose of making strategic choices in the first place. Applications are legally binding documents. Résumés are marketing tools.
Big difference.
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Posted By Administration,
Tuesday, October 13, 2020
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How to Eat at a Buffet a Résumé
Seth Godin’s blog post from June 22, 2020 has been weighing heavily on my mind for a few months now. He referenced a study of behavior at breakfast buffets, and concluded that “optimizing marketers usually put the things they most want to sell first.” Résumé writers certainly understand that concept.
I decided to check out the entire study. The more I read, the more I wanted to use this information to make a point about how we can influence the way decision- makers consume résumé information. But I didn’t really know where to start, and once I got started I didn’t know where to take it. After a few failed and very circular attempts, I almost scrapped the entire idea.
But then it hit me. What if I could present the actual study, or at least the abstract of the study, and my thoughts about it AT THE SAME TIME? And that’s what I did.
The abstract appears below verbatim, only I crossed out the parts about buffets and cheesy eggs and replaced them with the words and phrases that rang through my head as I read it. It takes a little persistence to digest this, but you’re good at reading between the lines.
Objective
Each day, tens of millions of restaurant goers, conference attendees, college students, military personnel, and school children jobseekers serve themselves
at buffets market themselves to the world – many being all-you-can-eat buffets using résumés that cram a bunch of information on a page with no sense of strategy. Knowing how the food order at a buffet information presented on a résumé triggers what a person selects the way a decision-maker consumes that information could be useful in guiding diners jobseekers to make healthier selections and more strategic choices with résumé presentation.
Method
The breakfast food selections résumés of 124 health conference attendees were tallied at two separate seven-item buffet lines screening lines (résumé features included cheesy eggs, potatoes, bacon, cinnamon rolls, low-fat granola, low-fat yogurt, and fruit headlines, sub-headlines, large paragraphs, small paragraphs, bullet points, long sentences, section headings, keywords, hard skills, and soft skills). The food order résumé information between the two lines was reversed (least healthy important to healthiest most important, and vise-versa). Participants were randomly assigned to choose their meal share their résumés from with one line or the other, and researchers recorded what participants selected how participants presented their information.
Results
With buffet foods résumé information and jobseeker skills, the first ones seen are the ones most selected noticed. Over 75% of the diners screeners selected noticed the first food information they saw, and the first three foods things a person screener encountered in the buffet résumé comprised 66% of all the foods messages they took consumed. Serving the less healthy foods less impactful information first led diners jobseekers to take 31% more total food items (p<0.001) present even more total information. Indeed, diners jobseekers in this line more frequently chose less healthy foods important résumé information in combinations, such as cheesy eggs and bacon (r= 0.47; p<0.001) large paragraphs and soft skills or cheesy eggs and fried potatoes (r= 0.37; p<0.001) long sentences (>20 words) and lack of key words. This co- selection of healthier foods more powerful information was less common.
Conclusions
Three words summarize these results: First foods most important information first. What ends up on a buffet diner’s plate decision-maker’s mind is dramatically determined by the presentation order of food résumé information. Rearranging food order résumé information from healthiest to least healthy most powerful to least powerful can nudge unknowing or even resistant diners decision-makers toward a healthier meal more favorable decision, helping make them slim by design jobseekers increase their chances for an interview. Health-conscious diners, Smart jobseekers can proactively start at the healthier end of the line present their information accordingly or hire a professional to help them, and this same basic principle of “first foods most” “important information first” may be relevant in other contexts – such as when serving or passing food at family dinners.
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Posted By Administration,
Monday, September 21, 2020
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Ronald is an accountant by trade. | think of accounting as one of those “lifeguard”
professions, which means the title alone tells you pretty much everything you
need to know about the work. Sure there are variations and specialties and
unique accomplishments worth mentioning, but there is no need to spend a lot
of résumé real estate going over the redundancies that come with the territory.
Besides, in Ronald's case there is a little bit more to the story. He has had only two
employers over the last six years. For the first one, he started as a Night Auditor
and was promoted three times in two years to a management position. For the
second one, he started as a Staff Accountant and was promoted twice in two
years to the Supervisory role he currently holds.
That's what | want to sell. That's what | want the reader to see. And if | use a
straight reverse-chronological approach—providing a little information about
all seven jobs he's held along the way—! might be well into a second page and
repeating certain terminology multiple times.
To avoid that, | lumped all three jobs together with his current employer and all
CareerReady15@gmail.com four jobs with his previous employer, along with the dates and shaded borders to
help the progression stand out. More importantly, the discussion beneath each
grouping relates only to the most senior position.
Why would you sell Algebra | when the client has Algebra || experience...which, by definition, IMPLIES the mastery
of Algebra |? By extension, assuming Ronald wants to keep climbing UP the ladder of success—and he does—his
management-level accomplishments carry the most weight anyway.
Wendy Enelow mentioned last month in her Spotlight on You message how she enjoyed seeing the mileage our
industry has gotten from her phrase “Promoted through a series of increasingly responsible positions” ...and it is
put to prominent use in this presentation as well.
The other advantage of this organizational pattern is that reader has a fewer number of starts and stops. With only
two employers featured, and really only one block of information under each employer, the reader's capacity for
digesting Ronald's story is greatly enhanced. Seven jobs, seven job descriptions, andseven blocks of accomplishments
tax the reader's threshold (see what | did there?) for not just overall content, but for the STORY that he's trying to
convey as well.
AS a variation, maybe you could spend more time flushing out each of the jobs with the most current employer, but
treat the previous employer with this condensed approach.
Or maybe you bring in the margins, bump up the font size, flush out ALL of the job descriptions, and essentially
reserve the first page for his current employer and the second page for his previous one.
With the possible exception of senior executives who have a long tenure of senior executive roles, | tend to gravitate
toward the format where the reader's attention span is less challenged. Of the hundreds of other potential candidates
Ronald will be competing with for his next position...how many will approach this the same way?
Would you like to see your work featured in a future Résumé Magic column?
Send your submission to careerready15@gmail.com for consideration.
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Posted By Administration,
Monday, August 10, 2020
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CareerReady15@gmail.com
A Series of Short-Tenure Positions
The only thing worse than a résumé that’s too long is a résumé that’s
REDUNDANT and too long. When a client has experience dating back before
2005 or so, it’s likely that some kind of summarization strategy will come into
play. And that was the case with my client Steve, whose career dated back to
1990.
But there was another challenge as well. Here is an outline of his experience:
Job #1: 2016 to 2020
Job #2: 2015 to 2016
Job #3: 2014 to 2015
Job #4: 2013 to 2014
Job #5: 2012 to 2013
Job #6: 2006 to 2012
Four jobs in four years (2012 to 2016) does not exactly put the reader in a position
to say “yes” with confidence. Steve’s story continues like this:
Job #7: 2004 to 2006 Job #8: 2003 to 2004 Job #9: 1990 to 2003
These jobs crossed a few different industries but were otherwise pretty related
in terms of scope and duties. So a straight reverse-chronological approach would
be equivalent to saying: “Well I did this job here, then I did pretty much the same
job here but only for a year, and then the same job here for a year...” and so on
and so on. Sure, the accomplishments would be different, but good luck holding
the reader’s attention long enough to sell them.
As you can tell on the sample, I made some serious strategic decisions. Here is
the same outline as above, only I put in bold the parts I decided to keep:
Job #1: 2016 to 2020
Job #2: 2015 to 2016
Job #3: 2014 to 2015 (delete)
Job #4: 2013 to 2014 (delete)
Job #5: 2012 to 2013 (delete)
Job #6: 2006 to 2012 (summarize with no dates...
Job #7: 2004 to 2006 (delete)
Job #8: 2003 to 2004 (delete)
Job #9: 1990 to 2003 (summarize with no dates)
I even listed #6 and #9 under a sub-heading called “Summary of Previous
Experience” just to let the readers know that I was doing them a favor by
condensing the whole presentation (wink, wink). If I included dates with Job #6
or #9, I would actually be creating gaps that would surely raise suspicion even
more, so those are left off entirely. The effectiveness of this entire approach
hinges on whether five recent years of experience is enough to get the phone to
ring. I’m betting it is, but I could be wrong.
Would you like to see your work featured in a future Résumé Magic
column? Send your submission to careerready15@gmail.com
for consideration.
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Posted By Administration,
Wednesday, August 5, 2020
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Nothing to Hide
You don’t have to work very hard to see that my man Elton has a considerable
challenge on his hands. After a four-year gap, he was finally authorized to work in
the US. How that gap gets handled is a key to communicating his marketability,
especially since he works in IT.
Three schools of thought come to mind:
It’s not like he’s done NOTHING for the past four years. As you see on the sample,
Elton has been involved in training and community service projects...not one of
which is remarkable in and of itself. But you could list each one chronologically
and tell a little story about each one and account for the timeframe that way.
Making each of the five activities a separate entry would undoubted add length
to the project, so the question becomes...is that the best use of space?
OR
Create a “Relevant Experience” section, lead with the IT stuff, and put the interim
activities farther down the page. And the reason I don’t like that is because the
first thing the reader would see would be “Experience 2013 to 2016” ...as if the
interim activities never happened or that they represent something to avoid
talking about. If the reader stops at that point, her conclusion might be “but
this person hasn’t worked in four years!” And that’s not the conclusion I want
them to draw.
CareerReady15@gmail.com
OR
I’m betting on a more human approach, one that leverages the ACCUMULATION of activities over the past four
years as opposed to a chronological accounting of each one. This way, the reader’s preference for a chronology is
still intact, but the reason for the gap is apparent and the appeal is more aligned with the only conclusion I want the
reader to draw: “At least he’s done something during his absence from the workforce.”
There’s no way to know for sure which school of thought would be more beneficial, but at least Options #2 and #3
allow for a lot of space to expand on some of his relevant IT experience. I went with Option #3 because in my opinion
it tells the more logical and better story: “I managed to stay busy with IT-related activities while I couldn’t work, and
now I’m ready to pick up where I left off.”
NOT “I’ve done some amazingly relevant things for the past four years”...because let’s face it...some are, some aren’t,
and some are obviously placeholders that don’t deserve a lot of space.
NOT “Pay no attention to the gap”...because it happened and it’s nothing to be ashamed of or to hide from. I want
the reader to look straight at it, know why it’s there, and maybe, just maybe, put themselves in Elton’s shoes.
NOT “First let me show you what I did four years ago”...because it creates a question that I don’t want the reader to
ask or to answer. That’s a lot of work. The time marked as “to Current”, or in this case “to 2020”, is something every
reader will look for.
Time will tell if I chose the right approach. What would you do?
Would you like to see your work featured in a future Résumé Magic column?
Send your submission to careerready15@gmail.com for consideration.
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Posted By Administration,
Friday, June 5, 2020
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This was shaping up to be one of those awkward strategy/formatting decisions when you’re faced with content that doesn’t quite fit on one page, but not enough to justify a complete second page.
With 20 years of experience in non profit consulting and management positions, Nick would certainly be worthy of a two-page presentation... but only if I could frame the first page in a way that was commensurate with his target and level of experience. To do that, I had to “blow things up” and go against my natural laconic tendencies.
Instead of whittling down Nick’s C-A-R statements into single- or double- line bullet statements like I normally do, I instead used all three parts and create functional subheadings for extra context. This was key because it allowed his most recent experience (2013 to Present) to dominate the first page.
I also made the decision to abandon that strategy on the second page, presenting his most previous experience (2005 to 2013) in a more traditional format and his early background in a very condensed way with no dates.
Still, I needed more content. It didn't seem like a smart use of space to expand on the experience that 1) happened a long time ago, and 2) was a little off point. I took a peek at his existing LinkedIn profile and recruited some of the recommendations featured there.
These three elements — the traditional handling of his previous experience (as opposed to an expanded C-A-R
section like on the first page), the use of two recommendations, along with a judicious amount of white space — made the whole thing work.
It’s easy to get caught up in the “overwriting” mindset that suggests every inch of space has to be filled with meaningful words and phrases. I tend to look more for more thematic elements, like recommendations or grouped content that can be formatted in a way to optimize readability by presenting chunks of information instead of long- winded paragraphs. Especially on the second page.
I didn’t do this with Nick, but sometimes I carry the entire front-page banner (Name, contact information, headline, and sub-headline) onto the second page. I had the space to do it, but ultimately I liked the white space better.
Sometimes we ask the reader to see the forest, and sometimes we drill down and ask the reader to see the trees. Managing that dynamic is tricky, and there is always more than one way to accomplish that goal. When you focus on how you want your content to be consumed, the possibilities can present themselves in new and exciting ways. Sometimes you get to blow things up.
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Posted By Administration,
Wednesday, May 6, 2020
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Once again we showcase the work of one of our conference contest winners. Mary Carden is a résumé writer for Job Market Solutions in Raleigh, NC. She joined PARW/CC in early 2019 and obtained her CPRW credential shortly thereafter. The sample she’s sharing is for a leader in the global non-profit space (John Smith), who came to Job Market Solutions seeking a document that would cement his professional reputation and attract more engagements, as he planned to dedicate the remaining years of his career to philanthropic work.
What was your primary marketing challenge with this client?
“John’s existing seven-page CV was up to date but far too long and far too detailed. It listed decades of work experience, as well as numerous skills, publications, presentations, and board memberships. But it lacked two things: a logical narrative and a clear presentation of John’s core value proposition.”
“I wrote a concise, one-page document that John could share with potential business partners, conference organizers, non-profit foundations, and other decision-makers. I was choosy about what information made the cut, and coordinated closely with John about which experiences and projects were most essential for his intended audience.”
“I featured “Career Highlights” from John’s recent positions in the grey sidebar, making explicit the outcome of each project to clearly show the benefit he delivered. The sidebar also serves as an overview of his offerings, which include management consulting, financial operations, regulatory compliance, and novel technology applications.”
“The right side of the page covers the past 20 years of John’s professional career, excluding a few early positions with for-profit companies. Using no more than five bullet points per position, I incorporated themes of executive leadership, fundraising, client relationships, and management of blended teams of technical and non-technical resources.”
“To keep the résumé to one page, per John’s request, I used a single bullet (in the sidebar) to show that John had numerous publications and presentations. From the résumé, that information is easily accessed via a hyperlink to his LinkedIn profile. Other important information from the original CV was revised, organized, keyword-optimized, and migrated to LinkedIn to make John’s online profile searchable and discoverable to important players in the global humanitarian space.”
What advice do you have for people who might be just getting started in this business?
“I would recommend making LinkedIn your primary social media platform. Connect with hiring managers and recruiters in your focus job markets and read what they post! You will glean valuable insights on their current priorities, understand the transitions happening at their companies, and even gain access to real-time job postings that often aren’t available on other job sites.”
Would you like to see your work featured in a future Résumé Magic column? Click here to send your submission for consideration.
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Posted By Administration,
Friday, April 3, 2020
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This month’s submission combines the award-winning talents of Allison Hamscher and Amanda Traugutt, the design and writing team who do their magic for Elevated Résumés. According to Allison, “It paints the full picture of how we support our clients across their platforms. For example - we design a matching cover photo to be used for their LinkedIn profile so that their brand image is consistent and memorable. We even encourage clients to go the extra mile by branding custom business cards for networking opportunities.”
What was your primary marketing challenge with this client?
“We knew this c-suite level executive would need a two- page design. That said, we understand the importance of capturing the most crucial information on the first page. That's why we featured a Career Timeline graphic that highlighted her impressive career growth with notable companies. Without the timeline on the first page - the viewer might miss her experience with TD Ameritrade and Fannie Mae.”
“Overall - the client wanted a sharp and professional layout that would stand out from the crowd. She wasn't afraid of stepping away from traditional fonts because the more modern fonts aligned with her personal brand and style. After finalizing the résumé design, we carried the visual elements across the client's full portfolio that included her letterhead design, LinkedIn cover photo, and her personal business cards.”
Tell us a little about your background.
“My turning point to a career in résumé development was driven from my strong passion for branding and, more specifically, personal career branding. My background
in design gives me a unique ability to create memorable personal brands and deliver a differentiating factor for clients. After designing résumé for friends and family and
consistently seeing success after success, I knew I was able to bring value to others seeking to advance in their careers – this is when Elevated Resumes came to be over 6 years ago. To date we’ve worked with over 3,000 clients across levels and industries from around the world. I attribute our success to the level of
excellence we provide our clients.”
“I certainly can't take all the credit for Elevated Résumés’ success - I am so proud to have PARW certified résumé writers and certified career coaches on my team that help develop strong keyword optimized content and value propositions. By aligning design elements with custom content, we are able to create a cohesive brand message that support our clients’ ultimate professional goals.”
What advice do you have for people who might be just getting started in this business?
“Take on clients that respect and trust your work and provide them with a level of excellence that's hard to forget. Building out someone's résumé is personal and you should develop a personal connection with each client. Your clients will recognize your efforts and in return, I'm confident it will lead to referral business.”
Would you like to see your work featured in a future Résumé Magic column? Send your submission to careerready15@gmail.com for consideration.
  
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