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Posted By Administration,
Tuesday, October 13, 2020
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Our Careers were extraordinary! So now what?
Coaching and Résumé Writing for Transitioning Government Employees
Deciding to leave a Military, Intelligence, Foreign Affairs, National Security, or other government career, for whatever reason, could be the hardest decision one will ever make. I would know. I have been down that road.
On the emotional side, it can be scary, exciting, intimidating, liberating, thrilling, and depressing -- all at the same time. It’s normal to have all those conflicting feelings. It is also human to second- guess a decision to resign/retire/separate from a career where one spends 5–40 years working side-by side in highly challenging situations with amazing people in a very mission-focused profession. Handing over a badge, taking off a uniform, walking out the door, and leaving dear friends and colleagues behind is no small decision.
Still, every career has a beginning, a mid-point and an inevitable ending (whether that is the end of an enlistment contract, a mid-career change, or a government retirement).
Fearing loss. During the 2020 Covid-19 Global Pandemic lockdown, I conducted research with a group of 33 successfully transitioned federal government employees. Among other topics, they were asked about their biggest fears when it was time to separate from government. Some of the fears they discussed were typical for transitioning employees from any profession: worry about finances, wondering how to fill their time, concerns about health and fitness, angst about getting up-to-speed in something new. However, the vast majority of these Interview Subjects stated that their own biggest career transition fears were related to “loss”, specifically: loss of personal and professional relationships • losing their sense of identity • losing a sense of purpose.
While fearing the loss of relationships and a loss of identity are normal for anyone transitioning out of any long-term employment situation, fearing the loss of purpose is especially strong in public servants, whose motivations and loyalty to their employer tend to be strong and highly ideological. They chose their government careers because they wanted to serve others and to protect our national security. These motivators and drivers are strong. In many cases, service to country has been the employee’s life purpose.
Fearing a Loss of Purpose
– In their words
“I was afraid of feeling empty after a career motivated by public service. I wondered what I would do with my time. I knew I had some issues stemming from living a life where your time is never your own. I worried about having to reframe relationships with family and friends from “never being around and available” to finally “being present”. Some of those fears were realized. I also was afraid that I did not have skills that would translate to the private sector. That fear was unfounded.” (anonymous interview subject)
“I knew I would miss the sense of mission, and, after watching a superhero movie, I realized that helping keep America safe from the bad guys was a driving force for me. I knew I needed to find that again in… (my next step).” (anonymous interview subject)
“Mentally, there is definitely a series of stages. It’s exciting to consider doing something new. It’s scary to not know how the story will end. It’s scary to know that what you did for so many decades will not be your life anymore. It’s scary to think about whether you will have enough money to sustain yourself for another 50 years. But transition is also an opportunity and a time for self-exploration. This is the time to figure out who you are. There is also a period of depression several months after separation when you realize that the mission to which you were so dedicated continues on—without you.” (anonymous interview subject).
“I felt as though I was giving up more than a job – that I was giving up an important part of my identity. It took a few months to get past that period of loss.” (anonymous interview subject)
How Career Coaches and Résumé Writers can best help transitioning “govies”
Getting past the “Loss of Purpose” is a big challenge for the transitioning government employee. You can help them by asking about their motivators and values going forward. Help them to articulate what inspired them in their government careers, and then get them to focus their attention on prospective next employers whose missions will also inspire them. Most of these people want to feel that they can still “make a difference” in
their next position, so choosing industries/sectors that support a cause or a mission that is meaningful to the applicant is key.
In the case of those I interviewed in my study, most ended up staying “close to the flagpole” in their first step outside of government by landing jobs in related fields such as the defense contracting industry or security-related fields. Many subsequently moved farther afield to do other things once they had gained greater knowledge, experience and comfort in the business sector. What mattered most, initially, was that they could continue to make a difference in another industry where they saw that the work would be impactful and meaningful.
When asked, my Interview Subjects stated clearly that the mission of their prospective new employer was their top priority in considering what they would do next -- even above compensation. They needed to believe in the value of what they were doing next. In rank order, they prioritized the criteria for choosing a next job as:
Mission of the prospective employer. (by far the strongest response)
Compensation.
Proximity to home/commute.
Being drawn to work for a specific team.
Of lesser interest to them were these criteria (in no particular rank order): job title, interesting and exciting work, company culture and reputation, part-time options, specific benefits (401k, insurance, personal time off, etc.), flexible workplace, travel (or lack of travel), leveraging a clearance, career development, transitioning to a nonprofit.
You might expect similar motivators and priorities in your own government clients transitioning to something new.
This article contains excerpts of copyrighted material from the book Mission: Career Transition – A Career Change Guide for Intelligence, Military, Foreign Affairs, National Security, and Other Government Professionals, and is reprinted here with permission of the Author.
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Posted By Admin,
Tuesday, September 8, 2020
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Members for Members on LinkedIn
Guest Panelists: Robin Reshwan, CPRW, Matt Warzel, CPRW and Ari Weinstein
Key features of LinkedIn that can help PARWCC members and the job seekers who hire us.
Advanced Profile Components
LinkedIn experts offered useful information and tips on how to utilize the profile components through LinkedIn. Tips on how to optimize the initial view of the profile through your headshot, a background image that reinforces your brand and the first two lines of the About section. LinkedIn now offers a feature that tells someone how to pronounce your name. Tip: Must use the mobile app to record.
Job Seeking Strategies
We learned how to train our clients to search for jobs through LinkedIn. The search function under jobs has many filter choices so there are many ways to enhance the search. Tip: broaden the search and do not limit yourself. Job seekers may network by targeting specific people within a company at all levels reaching out and engaging. A good rule of thumb is also to follow the thought leaders within the company of interest. Searches can be saved by clicking the Create Search Alert button.
Branding Strategies for Clients and for Business
A recommendation was made to have a personal profile and a Business page. A tip is to use the Featured Section to post external media such as a YouTube video, etc. Be consistent with branding throughout all media sources. Post 2-3 times per week and be consistent. Commenting on other posts is recommended to maintain engagement.
Interesting LinkedIn Statistics
Most overused Profile word “specialized
Most requested soft skill "creative"
95% of recruiters use LinkedIn regularly
#1 channel for content marketing (B2B)
Recommended website:
Recommended Podcast:
Mark Williams LinkedInformed
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Posted By Administration,
Monday, July 27, 2020
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Guest Columnist Danielle Holmes, CPRW
8 Actionable Strategies
to Build Your Career Services Brand on Social Media
3.8 billion people across the world are using social media. That amount reflects
a 9% growth from the previous year. With so many people utilizing social media
platforms, your brand’s presence matters.
Building your career service company’s presence on social media can provide
many benefits. Platforms such as Facebook, Instagram, Twitter, and LinkedIn can
help increase your exposure and engagement. Additionally, it provides a way
for you to grow your brand and connect with your target market for free (yes,
for free!).
Managing multiple social media platforms while running your business can appear
to be a daunting task, but it doesn’t have to be!
Consider using these eight social media branding strategies to help you build a
strong presence for your career services brand.
the first parts of
your social media profile that people will go to when
they want to learn more about your brand. For this
reason, making a great first impression is incredibly
important. The amount of characters that can be used
in your bio varies by social media platform (Facebook
– 155 characters, Instagram – 150 characters, Twitter
– 160 characters, LinkedIn – 2,000 characters). When
creating your bio for your company, you want to make
sure that it’s both engaging and actionable. Remember
to convey personality by using relevant keywords.
Always end with a simple call to action that includes a
link, your email address, or phone number.
Establish a Strong Brand Voice
Crafting a strong voice is what helps your brand stand
out from others. Your bio, posts, and captions are
where you will be able to establish a brand voice.
Infusing these elements with your purpose and values
will help leave a lasting impression on your audience.
When establishing a brand voice on social media for
your career services company, consider building a
variety in your posts. In addition to posting career
services information, you can also include light-hearted
topics, such as customer testimonials, pictures of you,
and behind-the-scenes photos/videos.
Update
Your Bio
Your bio is one of
Post with Intention
Never post on social media just to post. Always think
of a goal before developing a post. Do you want to
share a testimonial to build your credibility? Do you
want to share tips and tricks to help your audience
conduct a successful career search? Determining your
purpose beforehand provides a strong starting point
in the creation of quality content that will be of value to
your audience.
Post High-Quality Images
Creating a visually appealing brand is essential. When
posting images on your social media account always
use high-quality images to increase engagement and
captivate your audience. Avoid repetitively posting
stock images and instead use a variety of images,
graphics, videos, and additional media content.
Engage with Your Audience
Your followers want to know that you’re an actual
person behind the page and not a robot. One way
to build their interest (and let them know you’re not
a robot) is by asking questions in your post or in the
caption. Asking questions is a quick and easy way to
spark conversation and build a sense of community on
your social media pages.
Use Hashtags
Hashtags are unique keywords that help increase
the discoverability of your content on social media
platforms. The hashtags that you use should align
with the post you’re sharing and your brand. This
will help people that are interested in that topic find
your post. For example, if you are posting a picture
of a client testimonial, you might use hashtags
like #clienttestimonial #testinonial #résuméwriter
#careerservices #successstory.
Use Analytics
Analytics provide a way for you to learn more about
your followers and the people that interact with your
business. This will give you insights and metrics about
your account, such as which types of posts your
audience engage with most, the day/time that they
are most engaged, and general information about
your audience (location, age, and gender). If you have
a Facebook or Instagram Business Account, you will be
able to view your insights and metrics under your post
and in your settings. On Twitter, you will need to turn
your analytics on (analytics.twitter.com) to access the
dashboard. On LinkedIn, you can find your analytics
under your LinkedIn Page Admin (Admin View).
Remain Consistent
Consistency is key when it comes to building a strong
social media presence. Remain consistent in the type
of content that you post. Consistency should also be
maintained when it comes to how often you post. If you
are struggling in this area, consider creating a content
calendar and/or using a scheduling app to simplify
the task.
Conclusion
I hope you found these strategies to be useful when it
comes to building your brand on social media. Keep in
mind that building a strong presence on social media
takes time. Nothing will happen overnight. Once you
establish a solid content strategy and routine, you’ll
find the outcome to be truly rewarding!
Tags:
Branding
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Posted By Administration,
Tuesday, June 2, 2020
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Guest Contribution from Rebekah Frank - Owner of Rebel Writing
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Establishing yourself as a professional résumé writer means successfully earning certification(s) from one of the five industry-leading, credential-awarding résumé writing associations. (The more credentials you have, the more money you can make.)
The process of applying for résumé writer certifications is reminiscent of applying for your first job. You’re ready to work and eager to make money, but you’ve never had a job before. No one will hire you without experience, but you can’t get experience without first having had a job, right?
Eventually, we figure it out; someone hires us despite being inexperienced. You find an employer willing to take a chance on you (because they can pay you minimum wage). No expertise, no experience, and nothing to lose are the key ingredients to being worked to death for minimum wage.
Part of me wants to boast “You couldn’t pay me to do that again . . . “ and then I remember writing résumés for $40 on Thumbtack to try to make rent two years ago. Due to my limited experience and lack of credentials, I was shoehorned into working for a below-minimum wage to provide a service that generally goes for a minimum of $100.
Why? Necessity. Without money for credentials, you have to take what you can get. Most Millienals and Gen- Zers barely have spare change, much less $317 to throw toward credentials. Not that it matters, because you need experience before you’re qualified to apply for the required exams. Sound familiar?
Forced to get creative in order to make ends meet, Millenials and Gen-Zers freelance. What they lack in experience they make up for ingenuity. If they’re anything like me, they’re self-educated and super determined. We have access to databases of research on industry trends
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through our universities. We can go straight to the source to read about industry best practices (for free). Remind me why I need a certification from your association?
Experts claim there’s no substitute for professional experience, but the gig-economy suggests otherwise. Every résumé writer knows it’s about impact - how did you save your employer time and money? “Delivered project milestones within budget and on schedule at 50% below average competitor rate” sounds like an impact statement.
Here’s my suggestion:
To prevent the inevitable dilution of professional standards of quality that Résumé Writers and their Associations pride themselves on - the pros need to embrace Millenials/whoever is trying to enter the market rather than holding on to the barriers to entry. Scholarships, internships, apprenticeships - bring youth into the fold and capitalize on their willingness to work hard, learn fast, and innovate (other industries already do this; adapt or perish.)
Steep start-up costs are the primary barrier to entry (other than experience) facing Millenials interested in writing résumés professionally, but that is clearly not going to hold them back for long - the gig/freelance/online market-based economy presents cheaper alternatives on a global scale.
How do professional résumé writers plan to distinguish themselves as professionals in an era of virtual spectacle?
Does the traditional currency of reputation/credibility speak louder than an Instagram influencer 1M followers worldwide who posts résumé
writing infographics?
For now.
It’s easy to learn, doesn’t really cost much to sustain, and and the general population has no barometer for quality due to the proliferation of misguided, outdated, or incorrect advice that is on the internet for free. You can go online and make a generic résumé that says nothing of consequence but looks halfway decent for less than $100 and it does 95% of the work for you.
While résumé builders make a mockery of the artistry and skill that go into crafting a quality résumé, there’s a lot of well-marketed bad advice going around that pollutes the industry and dilutes the potency of the “you get what you pay for” message Résumé Writers use to explain their rates.
Tags:
Freelancers
Looking Ahead
Rebekah Frank
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