Are you looking to increase the value of your resume writing or coaching services while maximizing profitability? Do you want to confidently raise your prices and design strategic packages that boost revenue? Have you wondered how top-tier coaches achieve a balanced lifestyle with fewer clients yet higher income? In this session, we’ll dive into practical strategies to elevate your pricing approach, strengthen your brand’s market positioning, and build a sustainable, profitable business model — empowering you to achieve a happier, more fulfilling life as a career service provider.

Key Topics:
- Understanding Market Positioning: Learn how to strategically position your services to attract the right audience and stand out from competitors.
- Client Value Proposition: Develop a clear, compelling value proposition that resonates with client needs and expectations.
- Tiered Offerings and Service Bundling: Discover how to create tiered packages and bundled services to accommodate various budgets and client needs.
- Revenue Model Optimization: Explore different revenue models to identify the most effective approach for sustained growth.
- Managing Client Expectations and Satisfaction: Gain strategies for setting realistic expectations and fostering client satisfaction for long-term retention.
- Upselling and Cross-Selling: Practical ways to boost revenue by offering complementary services.
- Raising Prices with Confidence: Insights on enhancing service quality, investing in certifications like PARWCC, and leveraging technology to support premium pricing.
Additional Highlights:
- Client Insights: Real-world data on preferences for package versus individual services.
- Achieving Work-Life Balance: Learn how pricing strategies can reduce your workload, leading to a happier, more balanced lifestyle.
- Financial Management Tips: Guidance on cash flow management, including installment options for clients.

About our Speaker

Steve Chase Lee is the founder of Steve & Company, a professional services firm specializing in resume writing, LinkedIn optimization, career coaching, and executive coaching for clients from Fortune 500 companies. His company empowers highly skilled professionals worldwide, including clients in the United States, Canada, the UK, France, the Netherlands, Japan, Singapore, Hong Kong, Taiwan, and beyond.

With over 10 years of experience in resume writing, Steve began his journey as a side hustle during his tenure at a Fortune 500 company. His passion and dedication ultimately led him to transition to full-time work, embarking on a solo entrepreneurial journey that has since evolved into a team-driven company.

Throughout his career, Steve has held roles in Business Development, Marketing, and Product Management across global Fortune 500 tech companies and startups. He also trained at Draper University—Silicon Valley's premier accelerator and venture capital program—and has served as a speaker for the Taiwan Olympic Committee, where he shared insights on how to stand out in a globally competitive environment.

Since joining the Professional Association of Resume Writers & Career Coaches (PARWCC) in 2022, Steve has achieved his Certified Digital Career Strategist (CDCS) certification in 2022 and his Certified Professional Resume Writer (CPRW) certification in 2023. Grateful for the opportunity to grow alongside like-minded peers in the PARWCC community, Steve is eager to share his decade-long journey—including the challenges and milestones he has encountered—with fellow members.