linkedin.com/in/robinreshwan, linkedin.com/in/mjwcareers,linkedin.com/in/ariweinstein

Key features of LinkedIn that can help PARWCC members and the job seekers who hire us.

Advanced Profile Components

LinkedIn experts offered useful information and tips on how to utilize the profile components through LinkedIn. Tips on how to optimize the initial view of the profile through your headshot, a background image that reinforces your brand and the first two lines of the About section.  LinkedIn now offers a feature that tells someone how to pronounce your name.  Tip:  Must use the mobile app to record. 

Job Seeking Strategies

We learned how to train our clients to search for jobs through LinkedIn.  The search function under jobs has many filter choices so there are many ways to enhance the search.  Tip: broaden the search and do not limit yourself.  Job seekers may network by targeting specific people within a company at all levels reaching out and engaging.  A good rule of thumb is also to follow the thought leaders within the company of interest.  Searches can be saved by clicking the Create Search Alert button.  

Branding Strategies for Clients and for Business

A recommendation was made to have a personal profile and a Business page.  A tip is to use the Featured Section to post external media such as a YouTube video, etc.  Be consistent with branding throughout all media sources.  Post 2-3 times per week and be consistent.  Commenting on other posts is recommended to maintain engagement.

Interesting LinkedIn Statistics

Most overused Profile word “specialized

Most requested soft skill "creative"

95% of recruiters use LinkedIn regularly 

(https://www.omnicoreagency.com/linkedin-statistics/                                    

 #1 channel for content marketing (B2B)

Recommended website: 

 https://www.linkedinsights.com/the-linkedin-algorithm-explained-in-25-frequently-asked-questions/

Recommended Podcast:

Mark Williams  LinkedInformed

Listen to the Recorded Webinar posted in our Member Library for more valuable information.